Marketing / 04.19.23

MSG Announces 'Sphere Experiences' Debut

Access Staff

Pollstar (04/11/23) Lind, J.R.

Madison Square Garden (MSG) Entertainment announced the premiere of "Sphere Experiences" at its under-construction Sphere arena at The Venetian in Las Vegas. Sphere Experiences are engineered as roughly hour-long multi-sensory productions designed to advance immersive live entertainment to a new level. The first Experience, Postcard from Earth, is slated for release in October, and will "offer a unique perspective on the magnificent beauty of life on Earth." MSG Entertainment intends to run multiple daily Experiences year-round in the venue, which will include a 16K x 16K light-emitting diode wraparound screen, the proprietary Sphere Immersive Sound system and haptic feedback in certain seats. "We are redefining the future of entertainment through Sphere," stated MSG Entertainment CEO James L. Dolan. "Sphere provides a new medium for directors, artists and brands to create experiences that cannot be seen or told anywhere else, and Sphere Experiences are just one of the ways we will use the venue's technologies to engage the senses and transport audiences to places both real and imagined. Postcard from Earth will set a new bar for multi-sensory storytelling possibilities, and we look forward to having audiences experience it at Sphere this fall."

Read the full story from Pollstar.

Tags: Marketing , Las Vegas