More Good Days, Together in Ticketing

In ticketing, a “good day” can mean many things.

Sometimes it is helping a patron get the seat or subscription they were hoping for. Sometimes it’s working through a busy on-sale with your team and coming out the other side smiling. Or it could be calmly solving a customer service issue, supporting a colleague who needed backup, finalizing a new software feature or hearing someone simply say, “Thank you.”

This May, mental health campaigns across the United States — and echoed by organizations in Canada and the United Kingdom — are inviting people to reflect on what a good day looks like and how we can help create more of them together.

Mental Health America’s theme for Mental Health Month 2026, More Good Days, Together, encourages individuals and communities to think about what supports well-being in everyday life. At the same time, the National Alliance on Mental Illness (NAMI) is reminding people that healing begins in community. Across Canada, the Canadian Mental Health Association is marking Mental Health Week (May 4 to 10) with a call to Come Together, Canada, highlighting the importance of connection. In the U.K., Mental Health Awareness Week (May 11 to 17) focuses on taking action, encouraging people and workplaces to take practical steps that support mental health and prevent people from becoming unwell. When we come together, we are even more powerful, as their campaign emphasizes.

They are slightly different themes with one shared message — that connection matters.

And connection is already at the heart of ticketing and live events.

Ticketing professionals spend their days helping people access experiences that ignite joy, meaning and belonging. We help audiences celebrate, learn and share time together. Without always thinking about it, we help create more good days for others.

This work spans the entire ticketing ecosystem. It includes professionals working in venue ticket offices and performing arts centers, as well as in colleges and universities, professional sports, festivals, museums and attractions. It also includes consultants and vendor partners who design, build and support the technologies that power live event ticketing every day. This work makes connection possible at scale.

Together, the ticketing community helps audiences show up for moments that matter.

But the work also asks for a lot in return.

Just as ticketing professionals help create meaningful experiences for guests, we also navigate moments of pressure, uncertainty and responsibility behind the scenes. Recognizing that reality — and supporting one another through it — is an important part of strengthening the conditions that make good days possible within our own workplaces.

Frontline roles require skill, quick problem-solving, communication, patience and empathy. On-sales can bring pressure. Patron interactions can be emotional. Schedules can stretch into evenings and weekends. Much of the work in ticketing happens at a screen, which makes it especially important to protect both physical comfort and mental focus throughout the day. Vendor teams and consultants support multiple organizations at once, navigating deadlines, launches and client needs across time zones.

All of this makes support within teams just as important as the connections we help create for audiences.

These connections between colleagues help build confidence during busy times. And connection creates space to share solutions and reminds us we are not navigating challenges alone. Whether that support happens in a ticket office, within a vendor partnership, through a regional group, with a mentor, or during conversations at INTIX events, the relationships are part of what sustains the ticketing community.

Ultimately, connections matter for our mental health, and they extend beyond the workplace. They also include ways we take care of ourselves, such as stepping away from the screen when possible, asking for help when needed, sharing someone’s workload on demanding days or simply acknowledging that some days are heavier than others. Small moments of support, both given and received, help make the work more sustainable over time.

Every ticket issued represents the possibility of connection for someone else — a night out with friends, a shared experience with family, a first visit to the theater, cheering your favorite team, celebrating a milestone, discovering a new artist or simply going outside the usual routine for an evening that offers a sense of belonging. Access to live events can reduce isolation, strengthen relationships and help people feel part of something larger than themselves.

Ticketing professionals help make those moments possible every day.

As we recognize the importance of mental health this May, the invitation is simple: Think about what helps create a good day for you and those around you.

Sometimes the answer is big. At other times, it is small. But often, it begins with noticing what support looks like for ourselves and others.

Checking in with a colleague. Sharing resources. Supporting someone through a challenging time. Making space for conversations that might otherwise stay unspoken.

Because connection creates more good days. And in ticketing, connection is already part of who we are and what we do.

Mental Health Resources

Support is available if you or someone you know needs urgent help:

United States and Canada: Call or text 9-8-8 (Suicide Crisis Lifeline)
United Kingdom: National Health Service (NHS) Helpline — call 1-1-1

United States

Support for IATSE members:

The Entertainment Community Fund is offering The Support Crew, a free six-week confidential virtual support group for IATSE members affected by ongoing uncertainty in the entertainment industry. It runs on Tuesdays, April 21 – May 26. To learn more, contact Olivia DeSanto, LMSW.