Marketing / 01.23.24

Mean Girls Movie Musical Drives Increase in Streams of the Broadway Album

Access Staff

Playbill (01/19/24) Culwell-Block, Logan

According to the latest Spotify data, the release of the new "Mean Girls" movie has caused a major spike in streams of the stage musical's 2018 Broadway cast album. The album registered an increase in streams of more than 200 percent versus the U.S. daily average from prior to the movie's release. The largest gains were seen on specific tracks. "Fearless," one of several songs that didn't make the film's final cut, saw an increase in excess of 250 percent. Fans also showed interest in revisiting tracks that were included in the film with new arrangements and performers. For instance, streams were up for Kate Rockwell's take on "Sexy" by more than 240 percent, while streams of Erika Henningsen's "Stupid With Love" soared by over 230 percent. It should be noted that none of the original Broadway cast members reprised their roles on screen, although Broadway "Mean Girls" alum Reneé Rapp reprises her stage performance as Queen Bee Regina George in the new film.

Read the full story from Playbill.

Tags: Broadway , Marketing