Lyte and Ticketfly estimate their new automated ticket exchange program has saved live music fans more than $250,000 since its January launch. That translates into average savings of $40 for each fan, while those who attended shows at bigger venues saved up to $100. "The model of the secondary market is broken," says Lyte CEO Ant Taylor. "We are proving that the secondary marketplace is becoming a place where small groups of nefarious actors can manipulate prices and hold them artificially high." Meanwhile, Eventbrite's Andy Donner notes non-attendance at concerts has declined by as much as 65 percent among program participants since the Official Ticket Exchange program was rolled out. "The dynamic here is that even when a show is sold out, that doesn't mean that 100 percent of people are going to go," he says. "What happens is, the artist isn't playing in front of a full house and venues lose money. When fans show up, the venue makes two to three times the revenue at the bar and at the merchandise table." When consumers buy and sell tickets at participating venues, Ticketfly and Lyte transfer them so those fans do not need to depend on secondary market sources. Ant believes the program sends a hopeful message that the new model "leads to positive outcomes for only the people that matter: the primary ticketing company, the promoter, the artist and the fans."

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