London, 12 November 2025 | LW Tickets, the end-to-end ticketing services business launched in July this year, today announces the appointment of Jenna Whitnall as its new Ticketing Director.
LW Tickets was set up to manage ticketing operations for LW Theatres’ portfolio of six London venues, which includes The London Palladium and Theatre Royal Drury Lane, while extending its services to producers and partners across the live entertainment sector.
Jenna will report directly to Managing Director Martin Crosier and will oversee the operational and strategic activities of LW Tickets, including ticketing services, box office operations and ticketing systems, to deliver exceptional experiences for producers, partners and audiences.
Jenna joins LW Tickets from Royal Collection Trust, where she played a pivotal role in shaping ticketing strategy and customer experience for one of the UK’s most prestigious cultural institutions. Bringing a wealth of expertise in customer-focused innovation and operational excellence, Jenna’s appointment reinforces LW Tickets’ commitment to delivering best-in-class solutions for its clients and audiences.
“We are thrilled to welcome Jenna to LW Tickets,” said Martin Crosier, Managing Director of LW Tickets. “Jenna’s experience and vision will be instrumental as we continue to grow our offer and set new standards in ticketing services for the live entertainment sector.”
Jenna Whitnall said, "I am delighted to have the opportunity to join this prestigious organisation which has such an impressive reputation across the live entertainment industry. I am looking forward to working with the wealth of talent and expertise in the business and partnering with Martin to bring his bold vision for LW Tickets to life.”
LW Tickets provides full-service ticketing and box office solutions, from strategy and set-up through to online checkout, customer service and data analytics, helping clients grow audiences, optimise operations and enhance the customer journey. The business partners with Line-Up, a leading ticketing commerce platform, and already supports a growing number of high-profile entertainment clients in the UK and US.
About LW Tickets
LW Tickets is a new ticketing services company built to deliver exceptional experiences for producers, partners and audiences across the live entertainment industry. LW Tickets provides best-in-class ticketing and box office solutions for LW Theatres’ six iconic London venues – including the London Palladium and Theatre Royal Drury Lane – and a diverse range of partners across the live entertainment industry.
Offering end-to-end services from strategy and set-up to online checkout, customer support and data analytics, LW Tickets helps clients grow audiences, optimise operations and enhance the customer journey. Powered by Line-Up, a leading ticketing commerce platform, LW Tickets combines innovative technology with unrivalled expertise in live entertainment.
For more information, visit www.lwtickets.co.uk.
Press contacts
Kitty Abel-Smith: kittyabelsmith@lwtheatres.co.uk
Ollie Boesen: ollie.boesen@lwentertainment.com