Leadership / 12.22.21
Lollapalooza's Successful Return Marks Bellwether Moment for the Concert Industry: 2021 Year End, the Great Return
Pollstar (12/13/21) Borba, Ryan
Lollapalooza '21 in Chicago was one of this year's biggest and most important live events, and its success is a beacon of hope for an industry rocked by the pandemic. Live Nation and C3 Presents engineered a COVID protocol requiring fans to be vaccinated or show a negative test from within 72 hours before admission, and Live Nation said 90% of attendees were fully vaccinated. Local health officials said only 203 cases of COVID-19 were linked to the event afterwards, with no related hospitalizations or fatalities. Even before the festival C3's Charles Attal was positive, lauding the city of Chicago's partnership with the organizers. "They set forth some guidelines that had to be implemented in order for Lolla to move forward, and we are in constant communication as things evolve and change," he said then. Later, reflecting on Lollapalooza's success, Attal said: "You know that feeling you get in your chest when the bass hits and the music is flowing through the air? We've all been waiting for this moment on a big scale to get those goosebumps and reconnect with music. At the end of the day, we're ready to make that moment happen for a lot of music fans, but also, for ourselves."
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Tags: Music , News , COVID-19 , Coronavirus