Industry Press / 01.23.24
Logitix Launches Ticketing Integration with Tessitura – Confirms Partnerships with Tessitura Organizations Across Multiple Arts Sectors
Logitix, the leader in expanding new marketplaces for arts, sports, and entertainment venues to sell more tickets, today announced that the integration with their partner, Tessitura Network, is complete. Since initiating their partnership in January 2023, Logitix has facilitated hundreds of thousands of dollars of sales for Tessitura-powered performing arts centers, symphony orchestras, theaters, and dance companies.
The innovative partnership between Tessitura and Logitix has transformed how performing arts organizations handle ticket sales. This integration equips them with advanced tools for optimizing ticket distribution, maximizing revenue, and reducing speculators. Ticket sales via the Logitix-enabled marketplaces have led to new audiences for the arts organizations.
Through Logitix’s Open Distribution integration, Tessitura venues can now effortlessly distribute their tickets electronically across multiple marketplaces without compromising the availability of tickets on their primary sales platform. This seamless integration, accessible directly from their main user interface, empowers venues to tap into broader markets and distribution networks, ultimately boosting ticket sales. This system enables venues to gather valuable data on ticket buyers and pricing while the marketplaces conveniently handle ticket fulfillment.
“When I joined Logitix as an advisor, this is exactly the type of partnership I envisioned to help performing arts organizations improve their ticketing strategies,” said Jack Rubin, Co-Founder and 20-year CEO of Tessitura, who joined Logitix as Strategic Advisor in 2022. “This is just the beginning. Tessitura has an impressive network of performing arts organizations that will benefit from Logitix technology.
Rubin added, “Strategies like dynamic pricing don’t always mean higher ticket prices for the consumer. Logitix will help match supply and demand, and sell at the optimum date-driven price, whether lower or higher. Or, the client can specify a price or price range. Consumers benefit, and the organizations seamlessly sell tickets in more places. With the challenges that arts organizations face, this is a no-risk approach to drive more sales.”
Registrants to the INTIX ticketing conference in Las Vegas on January 29 - February 1, 2024, can attend a Logitix-moderated session on New Distribution, New Revenue, New Audiences, and New Tools. Lisa Middleton, VP of Marketing and Communications for the Segerstrom Center for the Arts, is one of the presenters, along with leaders from Opry Entertainment Group and LA Galaxy. Segerstrom Center is a longstanding member of the Tessitura community and a partner of Logitix.
Logitix is a leader in multichannel ticket distribution, data, and pricing. The company’s proprietary software, distribution tools, and analytics open new sales channels for theaters, performing arts centers, and other users of Tessitura’s unified CRM and transaction system. Channels include well-known ticket exchanges that attract millions of customers each year. Additionally, real-time data insights automate dynamic pricing decisions to address changing ticket demand and meet customers where they are.
Tessitura community members interested in exploring Logitix’s solutions can email info@logitix.com.
About Tessitura
Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. CRM lies at the heart of our mission and our technology platform so organizations can take a holistic approach to building customer engagement. Ticketing works hand-in-hand with fundraising, membership, marketing, education and front of house. Intuitive tools turn data into action. And features like fully integrated payment processing, contactless scanning and seamless digital solutions mean our community is poised to rebuild a successful, sustainable future. We work with over 750 organizations in 10 countries. For more information, visit www.tessituranetwork.com.
About Logitix
Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn.
Contact Details
Eric Nemeth
nemeth@ericpr.com
Company Website
https://logitix.com/
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