Pollstar (07/06/23) Lind, J.R.

Live Nation has launched a new app called Mindful Nation, promoted as a tool that "seamlessly incorporates music into the practice of meditation." Users of the app, which can be downloaded through the Apple App Store, can access more than 1,000 classes searchable by trainer, vibe or preferred length, featuring beats curated by producers and independent artists. Live Nation said Mindful Nation provides daily trainer-led classes "tuned to various vibes, on-demand classes for mind, sleep, and day-to-day life, music playlists from artists around the world spanning genres, and 'breathe with the beat' exercise." Former artist manager Niamh McCarthy originally launched Mindful Nation as a B2B platform for Live Nation employees, and Live Nation CEO Michael Rapino remarked that "it's great to see Niamh now bringing the benefits of mindfulness to touring artists and crew across our industry, as well as music fans." Artists such as Noel Gallagher have been using the platform. "Music is meditation to me so for Niamh to create Mindful Nation makes so much sense," Gallagher explained. "Music is the gateway to finding that higher place of peace and this platform will allow for more people to access meditation in a way that makes sense to them. It's really cool."

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