Original article published by Pollstar (09/24/18) by Gideon Gottfried
Under a new sponsorship pact with Scandinavian Airlines, Live Nation is offering customers of the airline's EuroBonus reward program priority access to tickets prior to their sale to the general public. EuroBonus customers will be able to access tickets for about 30 events in Sweden, Norway, Denmark and Finland annually. In most instances, participants at all levels will be able to buy these tickets, although certain presale tickets will be available only to the highest membership levels. Live Nation says the partnership is "a big step towards meeting the increased demand for personal experiences making life easier for fans and customers alike." Meanwhile, Live Nation Sweden's Therése Liljedahl notes "people travel more and longer than ever to visit our concerts and events, which makes this strategic alliance with Scandinavian Airlines as logical as it is exciting. We see this as the beginning of a long-term relationship with EuroBonus members and we can't wait to keep developing these exclusive offers together." Scandinavian Airlines' Johan Mägi also praises the partnership, saying it was borne out of EuroBonus members' demands. "Together with Live Nation Nordics, we can now provide access to experiences that deliver unique added value to you as a member," he notes.
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