Marketing / 06.27.18
Live Music Fan Analytics On Offer From Blockchain Ticketing Company True and Giglist
Original article published on Pollstar (06/27/18) by Gideon Gottfried
Giglist, a data aggregation site for the live music industry, has jointly announced a partnership with the True Tickets blockchain ticketing platform to offer end-to-end fan analytics for their ticketing clients. The companies said that they both support a tool delivering an in-depth view of the ticket transaction life cycle to clients. Companies using this tool would better understand the demographic of the event-attending music fan in order to supply a more personalized experience. "Our belief is that it is increasingly difficult for music fans to get a holistic view of the ever-shifting and evolving live music space," noted Giglist CEO James Eddleston. True Tickets CEO Matt Zarracina said blockchain can address most of the problems the ticket industry is confronted with. "This also gets to how we, at True Tickets and Giglist, do analytics better than other applications out there," he stressed. "Once you have transaction integrity, you have data integrity, and with data integrity you finally have accurate and actionable information for the artists, venues and promoters." The partners also agreed that their solution can thwart scalpers, with Zarracina saying the blockchain-enabled provision of ticket lifecycle data "can help identify scalping behavior as we will now have an accurate view into how each and every ticket went from origination to scanning at the gate. Our platform does allow for resale, unless the artist/venue chooses to restrict it."
Read the full story on the Pollstar website.
Tags: News , Blockchain , Digital Marketing , Personalization