Industry Press / 03.15.24

Line-Up rolls out its new ticketing platform across Lloyd Webber Theatres’ six West End venues

Move part of LW Theatres’ ongoing digital transformation to deliver an industry-leading experience for theatregoers

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Platform combines latest innovations in ticketing software with complete flexibility to adapt to the specific needs of any venue

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LW Theatres’ venues include The London Palladium, His Majesty’s Theatre and Theatre Royal Drury Lane

London, 15 March 2024 - Line-Up, the ticketing software business, has today announced the rollout of its new platform across LW Theatres’ six West End theatres.

Line-Up’s software was first introduced at His Majesty’s Theatre in September 2023 before rolling out across LW Theatres’ six-venue estate, which includes the iconic London Palladium and Theatre Royal Drury Lane.

With more than a decade’s experience in the industry, Line-Up is based in the heart of London’s theatre district. Its new platform was launched in 2023 following two years of close collaboration with LW Theatres and other clients to deliver a ticketing system that has been designed to meet the exacting requirements of elite theatres and live entertainment venues.

The platform gives venues complete flexibility with the ability to customise a solution that is designed around their business and future strategy - while delivering a high level of security and reliability in any environment.

The platform is designed to integrate in a modern, best-of-breed tech stack, allowing venues to pick and choose the right solutions for their specific needs. It is also designed with the customer in mind at every stage - centred around a market-leading checkout experience.

Jules Arnott, LW Theatres Co-CEO said: “We’re thrilled to have made this move to partner with Line-Up."

“This is truly a product that supports our ambition and future strategy. Line-Up’s technology is leading-edge, allowing us to provide a differentiated experience for our customers - while providing all the scalability, security and flexibility a business like ours needs."

“Most importantly, it will deliver value at every level - for our in-house technology and data teams; for our brilliant producers, promoters and partners; and, crucially, for the thousands of theatregoers who walk through our doors every day.”

Barnaby Clark, Line-Up CEO and Co-Founder said: “Ours is the only system on the market that combines extensive software engineering expertise with the domain experience of leading West End theatre specialists.

“We’re delighted to have completed the rollout of our solution across all six of LW Theatres’ exceptional venues.

“We very much look forward to continuing to work with LW Theatres, along with our wider customer base, to further develop our best-in-class ticketing platform that continues to meet the rapidly changing and complex demands of the live entertainment industry.”

Visit https://line-up.tickets to learn more.

About Line-Up

● Line-Up is a London-based ticketing company founded in 2011 by Barnaby Clark, Chris Crossley and James Stilwell, who continue to lead the company to this day.

● Line-Up operates a completely customisable, reliable ticketing platform that is highly scalable.

● The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.

● Alongside LW Theatres, Line-Up’s clients include leading venues in live entertainment and timed-entry attractions.

About LW Theatres

● LW Theatres owns and operates six of the most prestigious theatres in the world, including the iconic London Palladium and the Theatre Royal Drury Lane.

● Wholly owned by Andrew Lloyd Webber, one in three of all visits to a London musical is at an LW Theatres venue.

● LW Theatres is the venue of choice for some of the world’s best musicals and plays, as well as a variety of star-studded concerts, spoken word and comedy events. The portfolio also includes His Majesty’s Theatre, home of Andrew Lloyd Webber’s The Phantom of the Opera for 37 years in London, the Cambridge Theatre, the Gillian Lynne Theatre, and the Adelphi Theatre (co-owned with Nederlander International Limited).

● All profits from LW Theatres are proudly reinvested into the theatres for their ongoing conservation and development. More than £100m has been reinvested since 2006, including the extensive refurbishment of Theatre Royal Drury Lane.

● For more information visit www.lwtheatres.co.uk.

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