DALLAS--(BUSINESS WIRE)--Leap Event Technology is entering a defining new chapter – one marked by a commitment to being a data powerhouse for live events from major league sports and iconic festivals to large fan conventions and pop-up attractions. With a strategic portfolio realignment and leadership evolution now complete, the company is reinforcing its position at the intersection of technology, live entertainment, and data intelligence. Leap is a portfolio company of Vector Capital Management, L.P. (“Vector”), a private equity firm with a nearly three decade track record leading transformational investments in established technology and technology-enabled businesses.
By unifying ticketing, marketing, and engagement data across its solutions, Leap enables clients to generate high-value fan data at scale and turn it into actionable insights. With Leap, organizers can sell more tickets, optimize marketing spend, fine-tune pricing strategies, and deliver highly personalized fan experiences. Leap’s technology is designed to work seamlessly together, creating a centralized data engine that fuels smarter decision-making and better events.
To enable Leap to capitalize on one of the most valuable assets in live events today – a rich, proprietary database built to serve iconic events across the globe – and sharpen its focus on its core business, Leap has divested PatronManager, a CRM platform serving the performing arts organization, nonprofit, and museum verticals.
Leap also announced that Michael Marty has been promoted from President of Leap to Chief Executive Officer & President, bringing with him a clear vision for Leap’s future as a data-driven technology company. Marty’s predecessor, Marc Jenkins, will continue to support the company and has transitioned to the Board of Directors.
Sharper Focus As a Data Intelligence Partner for Events
Today, Leap’s integrated and scalable suite of solutions and all-in-one platform for event technology and data insights can serve every type of major event, providing cutting edge technology and data intelligence services for event organizers. Leap’s clients include NBA All-Star Weekend, Fanatics Fest, the NFL Draft, the NFL Super Bowl Experience, D23 Expo, REDWEST music festival, and New York Comic Con.
“Data is the most valuable asset in live events today, and we are strategically positioning our company to help our clients fully harness it,” stated Michael Marty, Chief Executive Officer at Leap. “With a strong path forward and accelerating momentum, Leap is well positioned to drive innovation, deepen customer value, build better experiences at scale, and shape the future of the events industry.”
A New Era of Leadership to Drive the Company’s Future
"This leadership change is a deliberate part of our long-term strategy. We have been preparing for this transition for some time, and it marks a natural and positive step forward for the company,” stated Jenkins. “Marty is the right leader for Leap’s next chapter, and I’m excited to continue supporting the company's vision as part of the board.”
Both Marty and Jenkins have been working together for the past seven years building out Leap’s vision as the leading live event platform for data insights. This leadership shift reflects an intentional balance of stability and forward momentum, positioning Leap to scale its impact while staying grounded in the disciplined strategy that has fueled its success.
About Leap Event Technology
Leap’s global event technology solution empowers organizers to transform their events into electrifying experiences for attendees. The company provides an all-in-one suite of ticketing, mobile apps, experiential marketing, and event management tools, combined with expert marketing and analytics services. This unified approach empowers organizers to drive nonstop engagement and capture fan insights before, during, and after their event. With offices in Dallas, Montreal, and Sydney, plus an expansive remote workforce, their team is dedicated to helping organizers connect with audiences and bring once-in-a-lifetime experiences to event goers around the world. Their game-changing technology and passionate team are why the most iconic brands in attractions, music, fandom conventions, and sports use Leap to elevate their experiences. Find out more at leapevent.tech.
About Vector Capital Management, L.P.
Vector Capital is a leading, San Francisco-based investment firm focused on transformational investments in middle-market technology and technology-enabled businesses. Founded in 1997, Vector manages $3.7 billion in capital across its credit and private equity strategies on behalf of a high-quality group of global limited partners. For nearly 28 years, we have invested in technology businesses concurrent with implementing an operational transformation to deliver breakthrough operational and financial results. For more information, please visit www.vectorcapital.com.
Contacts
Media Contacts:
For Leap
Marketing & Communications
Leap Event Technology
leap-marketing@leapevent.tech
For Vector Capital
Nathaniel Garnick/Grace Cartwright
Gasthalter & Co.
(212) 257-4170
vector@gasthalter.com