IQ Magazine (04/04/24) Ellington, Hannah
Members of the iconic rock group KISS have sold the rights to the band's name, songs, images, and likenesses in a deal valued at around $300 million. From the deal, an avatar show has been confirmed for 2027 along with a biopic and themed experience. The buyer is Sweden's Pophouse Entertainment, which helped bring ABBA Voyage to life. "Our mission is to fulfil the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward," remarks Johan Lagerlöf, head of investment at Pophouse.
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