Wall Street Journal (10/26/26) Leight, Elias
The National Football League (NFL) announced Monday that Jay-Z will perform at the next Super Bowl halftime show in 2027. Roc Nation, Jay-Z’s entertainment company, has been assisting the NFL with its live music strategy since 2019. The halftime show, sponsored by Apple Music, was once dominated by classic rockers like the Rolling Stones and Bruce Springsteen and pop stars such as Bruno Mars Lady Gaga. However, since Roc Nation got involved, the event has made room for Latin music and hip-hop. Dr. Dre took top billing at halftime in 2022, Kendrick Lamar in 2025, and now Jay-Z in 2027. The assignment is quite an accomplishment considering the rapper has not released a new solo project since his "4:44” album nine years ago.
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