Industry Press / 04.25.23

It’s a Hole in One: LPGA Signs Historic Deal with SeatGeek as First Tour-Wide Ticketing Partner

NEW YORK, NY and DAYTONA BEACH, FL – April 25, 2023 – SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an exclusive partnership with the Ladies Professional Golf Association (LPGA). As the organization's first-ever ticketing partner, SeatGeek will ticket all US-based tournaments for the LPGA. The partnership kicks off this summer in preparation for the 2024 season, with tickets to the 2024 Solheim Cup available on May 31, 2023.  

“This partnership will be transformative for the relationship between the LPGA and our fans, giving us the ability to connect all of our tournaments in a meaningful way and create new paths for fan engagement,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “Using SeatGeek’s state-of-the-art technology and unique data, we’ll better understand our fans and develop new and improved ways to provide them with a world-class tournament experience. We couldn’t be more excited to work with SeatGeek to grow our business and elevate women’s professional sports.”

Whether looking to attend the LPGA Drive On Championship in Arizona or Cognizant Founders Cup in New Jersey, fans across the country can take advantage of SeatGeek’s easy-to-use platform and features to create the ultimate tournament experience. SeatGeek’s event-day feature, Rally, will turn golf fans' tickets into a personal concierge, helping them find driving directions, customized entry instructions, weather updates and more. 

As part of the partnership, LPGA will have access to SeatGeek’s cutting-edge back-end technology, Unify. The platform will help the organization and tournament staff manage their sales and inventory efficiently to deliver a customized live event experience for today’s golf fans. SeatGeek’s vertically integrated platform will also help the team at LPGA capture better economics across the entirety of the league – a first for the organization.

“Our partnership with LPGA is nothing short of a perfect match,” said Danielle du Toit, President at SeatGeek. “This deal will allow us to interact with a brand new fanbase centered around the tournament-going experience. We’re eager to introduce the latest ticketing technologies and live event features to golf’s most passionate fans while doubling down on our position as a champion for women in sports.”

Aspire, an industry expert in ticketing solutions, managed and operated as a neutral consultant throughout the bidding process. 

SeatGeek recently announced marketplace partnerships with Major League Baseball (MLB) and Paciolan, the largest ticketing company in college athletics, and a primary ticketing deal with the NFL’s Tennessee Titans, expanding its reach to new audiences. The company showed remarkable success in 2022, announcing 16 new premier partnerships, including the Utah Jazz, Baltimore Ravens, United Soccer League (USL), New Mexico United, Florida Panthers, and two football clubs in the UK, Leeds United and Watford F.C. 

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