Marketing / 04.26.23
Introducing Vibee: Live Nation-Founded Destination Experience Company
Pollstar (04/21/23) Pittman, Sarah
Live Nation's new Vibee destination experience company will officially launch with the debut voyage of the EDSea cruise in early November, arranged in partnership with Insomniac and Sixthman. Vibee is characterized as building "unforgettable immersive trips for music lovers in the most sought after destinations around the world," with a pledge to revolutionize how fans travel and connect with their favorite artists. Vibee also is teaming on a variety of land- and sea-based events with C3 Presents, Country Nation and other Live Nation festival properties. "Vibee was founded to build indelible memories between fans and their favorite artists in a new way," stated Vibee President Harvey Cohen. "We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world."
Read the full story from Pollstar.
Tags: Marketing , Cruise