Industry Press / 11.13.18
International Ticketing Platform TodayTix Launches National Ticketing Partnership With Ambassador Theatre Group North America
New York, NY (November 13, 2018) – TodayTix, the global ticketing platform connecting audiences to live performances around the world, today launched a new phase of its longstanding partnership with Ambassador Theatre Group North America (ATG). The partnership marks TodayTix’s first fully integrated partnership with a commercial theater group.
“TodayTix and ATG have successfully worked together over the past several seasons to make tickets to their top Broadway shows more accessible to audiences in both price and opportunity, and we are thrilled to amplify that access to programming across their venues. Through this partnership, we can continue to open doors to the live theatrical experience for all who wish to enjoy it,” Brian Fenty, TodayTix Co-Founder and CEO, said.
Audiences can now view ticket availability for North American ATG productions ticketed by ATG Tickets US in real time and view their assigned seats based on a desired price point on the TodayTix app and website.
ATG productions in North America will also conduct ticket Rush and Lottery programs through TodayTix’s Access programs. These programs successfully help build excitement and ticket sales around new shows with the platform’s ability to uniquely engage new, young audiences. Details for how to unlock Rush and Lottery tickets will be available on the respective show pages of the TodayTix app and website.
”At ATG, our ambition is to help great shows find the largest audiences. The partnership with TodayTix will support our endeavor in reaching audiences across the country through digital innovation,” said Stephen Lewin, Ambassador Theatre Group’s CEO, North America.
TodayTix has been the official access program provider for seven productions in ATG’s North American theatres since 2014. TodayTix and ATG began working together on Broadway productions for the opening of the newly renovated Hudson Theatre and the first production in the theater, “Sunday in the Park with George” starring Jake Gyllenhaal and Annaleigh Ashford. The partnership flourished during the Broadway production of George Orwell’s dystopian masterpiece “1984” with the debut of a new TodayTix pre-sale product feature. TodayTix also hosts the Friday Forty for the Broadway production of “Harry Potter and the Cursed Child” at ATG’s Lyric Theatre, which offers 40 tickets for $40 ($20 per part) to every performance of the Tony Award-winning play. TodayTix was the Lottery partner to “Moulin Rouge! The Musical” at ATG’s newest venue in North America, Emerson Colonial Theatre, in Boston.
ATG’s North American portfolio includes the Lyric and the Hudson on Broadway; the Kings Theater in Brooklyn; the Emerson Colonial Theatre in Boston; the Saenger Theater and the Mahalia Jackson Theater for the Performing Arts in New Orleans; the Majestic Theater and the Charline McCombs Empire Theater in San Antonio.
To learn more about TodayTix, visit www.todaytix.com or download TodayTix for iOS or Android.
TodayTix is a global ticketing platform connecting audiences to live performances around the world. Through effortless access to the best prices, insightful guidance to the top shows and thoughtful service at each moment along the way, TodayTix enables people to discover the best that their city has to offer.
Operating in the world’s most iconic arts markets, TodayTix secures the best discounted and premium-priced tickets available for the shows everyone is talking about in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston, and Dallas-Fort Worth.
Since launching TodayTix in New York City in December 2013 by life-long friends and Broadway producers Merritt Baer and Brian Fenty, the company has welcomed more than 4.6 million users, sold more than 3 million tickets, and assembled one of the largest networks of performing arts organizations in the world, partnering with more than 1,100 arts institutions globally. These include, but are not limited to: SHN, Curran, American Conservatory Theatre, The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, The Metropolitan Opera, BAM, English National Opera, Delfont Mackintosh Theatres, LW Theatres, The Royal Shakespeare Company, The Young Vic, National Ballet of Canada, Canadian Opera Company, Goodman Theatre, Lyric Opera, The Second City, The John F. Kennedy Center for the Performing Arts, Signature Theatre, Center Theatre Group, LA Opera, the LA Philharmonic, The 5th Avenue Theatre, Seattle Repertory Theatre, Pacific Northwest Ballet, The Kimmel Center, American Repertory Theater, and AT&T Performing Arts Center.
To learn more, visit www.todaytix.com or download TodayTix for iOS or Android.
About Ambassador Theatre Group
Ambassador Theatre Group
Founded in 1992, Ambassador Theatre Group (ATG) is the world’s number one live theater company with the vision of helping great shows to find the largest audiences. ATG operates close to 50 venues in Britain, North America and Germany. It is an internationally recognized award-winning theater producer with productions in the West End and on Broadway and touring productions in the U.K., North America, Europe, Australia and Asia. ATG is also the market leader in theater ticketing services through ATG Tickets, LOVETheatre and Group Line.
ATG operates the newly refurbished Lyric Theatre, home to the Broadway production of Harry Potter and the Cursed Child, and the oldest theater on Broadway, the recently restored Hudson Theatre. ATG owns and operates the Saenger and Mahalia Jackson theaters in New Orleans, the Majestic and Empire theaters in San Antonio and the magnificent Kings Theatre in Brooklyn. The most recent addition to ATG North America’s portfolio is the Emerson Colonial Theatre in Boston, which reopened in the summer of 2018 with the critically-acclaimed pre-Broadway World Premiere engagement of Moulin Rouge! The Musical. ATG’s most recent producing credits in the U.S. include Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I.