Industry Press / 06.07.18
International Ticketing App TodayTix to Host California Shakespeare Theater’s First-Ever ‘Pay What You Can’ Digital Program
San Francisco, CA (June 7, 2018) – TodayTix, the international ticketing platform on a mission to redefine the way people experience theater, has partnered with the Bay Area’s renowned California Shakespeare Theater (Cal Shakes) to offer their first digital “Pay What You Can” ticketing program. Starting with Cal Shakes’ 2018 Summer Season’s first preview performance on June 13, 2018, theatergoers can pick their ticket price to attend the first performance of each production for as a little as $5.
Previously, Cal Shakes’ “Pay What You Can” program was only available by calling the box office or purchasing at the door. Making this program digital through TodayTix will bring new audiences to Cal Shakes’ signature outdoor performances at the Bruns Amphitheater in the East Bay.
“While Cal Shakes has been offering ‘Pay What You Can’Previews for the past several years, we’ve been hampered by having to rely on in-person sales to process ‘Pay What You Can’ tickets. The downside of being a destination theater is that patrons don’t want to travel to us unless they know they’re going to get to see the show. Partnering with TodayTix to provide a digital ‘Pay What You Can’ purchase opportunity is a no-brainer, as it gives our ‘Pay What You Can’ patrons an opportunity to lock in their seats earlier in the day before they plan their trip to the theater,” said Derik Cowan, Box Office Manager of Cal Shakes.
Accessing “Pay What You Can” tickets is simple. Audiences can download the TodayTix app or visit TodayTix.com to purchase tickets on a first-come, first-served basis at 10am EST on each “Pay What You Can” performance day. The “Pay What You Can” performance dates for Summer 2018 are: June 13 for “Quixote Nuevo;” July 18 for “Everybody;” August 23 for “The War of the Roses;” and September 25 for the return of last summer's hit play “black odyssey.” Patrons can also set an email and push notification reminder alert through TodayTix to be notified when “Pay What You Can” tickets for each show go on sale.
To learn more about the TodayTix, visit www.todaytix.com or download TodayTix for iOS or Android.
TodayTix is an international ticketing platform on a mission to redefine the way people see theater. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, TodayTix enables people to discover the best that their city has to offer.
Operating in the world’s most iconic theater markets, TodayTix secures the best discounted and premium-priced tickets available for the shows everyone is talking about in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston and Dallas-Fort Worth.
Since launching TodayTix in New York City in December 2013 by life-long friends and Broadway producers Merritt Baer and Brian Fenty, the company has welcomed nearly 4 million users, sold more than 2.6 million tickets, and assembled one of the largest networks of performing arts organizations in the world, partnering with more than 800 arts institutions globally. These include, but are not limited to: SHN, Curran, American Conservatory Theatre, The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, The Metropolitan Opera, BAM, English National Opera, Delfont Mackintosh Theatres, Really Useful Theatres, The Royal Shakespeare Company, The Young Vic, National Ballet of Canada, Canadian Opera Company, Goodman Theatre, Lyric Opera, The Second City, The John F. Kennedy Center for the Performing Arts, Signature Theatre, Center Theatre Group, LA Opera, the LA Philharmonic, The 5th Avenue Theatre, Seattle Repertory Theatre, Pacific Northwest Ballet, The Kimmel Center, American Repertory Theater and AT&T Performing Arts Center.
To learn more, visit www.todaytix.com or download TodayTix for iOS or Android.