Industry Press / 04.11.18
International Ticketing App TodayTix Debuts in the Lone Star State
New York, NY (April 11, 2018) – TodayTix, the international ticketing platform on a mission to redefine the way people experience theater, is now available in Houston and Dallas-Fort Worth, offering the best-priced tickets to the hottest shows these markets have to offer. TodayTix now serves audiences in 13 of the most thriving arts markets globally.
For TodayTix’s Texas launch, the company has partnered with more than 30 of the premiere performing arts organizations in these regions, with more to join in the coming weeks. Early-adopting Houston partners include, but are not limited to, the Houston Grand Opera, Alley Theatre, Theatre Under the Stars, Stages Repertory Theatre, Society for the Performing Arts and Opera in the Heights. Within Dallas-Forth Worth, TodayTix users can now see performances at the AT&T Performing Arts Center, Dallas Symphony Orchestra, Dallas Theater Center, The Cliburn, Dallas Opera, Texas Ballet Theater, Casa Mañana, Circle Theatre and many more.
"When looking at where we wanted to debut TodayTix in the South, Houston and Dallas-Fort Worth were no-brainers," Brian Fenty, TodayTix Co-Founder and CEO, said. "These cities have some of the most diverse cultural landscapes in the region with award-winning theater, ballet, opera, symphony performances and beyond, and we are excited to make it easier than ever for native Texans and visitors alike to discover and enjoy all there is to offer."
TodayTix’s signature programs, including mobile Lottery and mobile Rush, have successfully helped partners build excitement and ticket sales around new shows with the app’s ability to uniquely engage new, young audiences. Multiple ticketing access programs are planned to roll out in both Houston and Dallas-Fort Worth, with the first exclusive Rush program launching later this month with “The Trials of Sam Houston” at the Tony Award-winning Dallas Theater Center. TodayTix users will be able to access Rush tickets right on their phone, first come first serve, beginning at 9am for every performance date.
Successful signature programs in other cities include The Friday Forty with Broadway’s “Harry Potter and the Cursed Child;” mobile Lotteries for Broadway's “Fun Home” and “Cirque du Soleil Paramour,” The Public Theater’s “Hamilton” and “Kinky Boots” in London; mobile Rush for Broadway’s “Children of a Lesser God;” and Free First Previews at the Award-winning Public Theater in New York.
To learn more about the TodayTix, visit www.todaytix.com or download TodayTix for iOS or Android.
TodayTix is an international ticketing platform on a mission to redefine the way people see theater. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, TodayTix enables people to discover the best that their city has to offer. As the first and only free mobile app for iOS and Android connecting the next generation of culture lovers to theater, TodayTix is disrupting an established industry that is ripe for innovation.
Operating in the world’s most iconic theater markets, TodayTix secures the best discounted and premium-priced tickets available for the shows everyone is talking about in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston and Dallas-Fort Worth.
TodayTix began as the brainchild of life-long friends and Broadway producers Merritt Baer and Brian Fenty. Since launching in New York City in December 2013, the company has welcomed nearly 4 million users, sold more than 2 million tickets, and assembled one of the largest networks of performing arts organizations in the world, working with more than 800 theater institutions globally. These include but are not limited to: The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, The Metropolitan Opera, BAM, English National Opera, Delfont Mackintosh Theatres, Really Useful Theatres, The Royal Shakespeare Company, The Young Vic, National Ballet of Canada, Canadian Opera Company, Goodman Theatre, Lyric Opera, The Second City, The John F. Kennedy Center for the Performing Arts, Signature Theatre, Center Theatre Group, LA Opera, the LA Philharmonic, SHN, Curran, American Conservatory Theatre, The 5th Avenue Theatre, Seattle Repertory Theatre, Pacific Northwest Ballet, The Kimmel Center, and American Repertory Theater.
To learn more, visit www.todaytix.com or download TodayTix for iOS or Android.