Industry Press / 02.26.19
International Speedway Corporation Announces Tickets.com as Official Ticketing Provider
DAYTONA BEACH, Fla. – February 26, 2019 – International Speedway Corporation (“ISC”) announced today a new long-term partnership with Tickets.com for use of its comprehensive ticketing system ProVenue™ at all ISC motorsports entertainment facilities. The transition to the Tickets.com platform, which includes mobile ticketing technology, begins at Richmond Raceway and will be implemented at all ISC facilities by year-end 2019.
The new ticketing system will also be coupled with email automation through Tickets.com’s verified partner CrowdConnect™, making connections with fans more personalized and efficient. ISC’s consumer-focused marketing strategies and Tickets.com technology solutions provide a variety of opportunities to further strengthen customer engagement, create meaningful fan experiences and drive revenue.
“As a Company, we embrace the latest technology innovations to improve the customer experience at every touchpoint,” said Tina Martin, ISC Chief Information Officer. “As we look ahead at our attendance and revenue goals, the Tickets.com partnership helps fuel our key growth opportunities.”
The transition to the ProVenue platform, a full-service and patron-centric ticketing solution, will bring ISC flexible and mobile ticketing capabilities through Tickets.com’s advanced technology offerings. As each motorsports entertainment facility is onboarded, those venues will get secure, reliable and scalable integrations inline with ISC’s growth strategies to reimagine patron journeys in a mobile-focused world.
“Creating the ultimate venue experience for our clients and their consumers is the foundation of what ProVenue and our technology platforms have been built on,” said Joe Choti, Chief Executive Officer for Tickets.com. “Our partnership with ISC will mirror those same values as we work to a seamless transition. We’re proud to be part of ISC’s growth strategy.”
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; ISM Raceway near Phoenix, Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company owns ONE DAYTONA, the retail, dining and entertainment development across from Daytona International Speedway, and has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
Tickets.com is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenue™ ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. Tickets.com is headquartered in Costa Mesa, Calif., and has regional offices across the U.S. and internationally in the UK, the Netherlands, Germany and Australia. For more information, please visit www.tickets.com/provenue.