February 6, 2025 - iMedia, a leader in digital transformation and custom web solutions, is proud to highlight the successful launch of the redesigned LA Opera website, powered by Kentico Xperience 13 and enhanced by iMedia’s cutting-edge 3D select-your-own-seat application, SeatMe. This collaboration marks a significant milestone in delivering a seamless, engaging, and immersive ticket-buying experience for opera patrons.

Enhancing the Patron Experience with SeatMe

The LA Opera, a cornerstone of arts and culture in Los Angeles, embarked on a digital transformation journey to create a more dynamic and user-friendly website that caters to both seasoned opera-goers and new audiences. A key feature of this transformation is the integration of SeatMe, iMedia’s industry-leading 3D seating application, which empowers patrons to visualize and select their seats with confidence.

“We are thrilled to work with LA Opera in delivering a digital experience that reflects their artistic excellence,” said Brian McGovern of iMedia. “Integrating SeatMe into their redesigned website not only enhances the patron experience but also eliminates purchase barriers such as obstructed views and limited legroom by providing a fully immersive view of each seat within the venue.”

Key Features of SeatMe

• 3D Seat Selection Experience: Allows patrons to explore seating options in a realistic, interactive 3D environment.
• Immersive View From Seat: Provides a virtual preview of the stage from any seat in the house.
• Unique New Features: Seated subscriptions, waiting list, and ticket exchange.
• Flexible Ticketing Options: Supports single ticket purchases and customizable subscription packages.
• Personalized User Experience: Custom messaging for seat types, zones, and web content fields enhances customer engagement.
• Accessibility Features: Dedicated options for wheelchair/companion seating and sensory-friendly performances.
• Seated vs. Unseated Modes: Adaptable for various event formats.
• Brand Customization: CSS skinning ensures seamless integration with LA Opera’s branding.
• API Compatibility: Fully integrates with Tessitura’s TNEW or full API for streamlined ticketing management.

A Future-Proof Digital Experience

The redesign of LA Opera’s website was driven by the need for a scalable, future-proof digital architecture that enhances user engagement and simplifies content management. Leveraging Kentico Xperience 13, iMedia implemented:

• Personalization & CRM Integration: Custom contact management and persona-driven content tailored to user behavior and preferences.
• Advanced Search Capabilities: Integration with Algolia for enhanced search functionality.
• Secure & Streamlined Transactions: Integration of Apple Pay, Google Pay, and Windcave for seamless payment processing.
• Robust Self-Service Portal: Allows patrons to access digital tickets and parking passes, update preferences, and renew subscriptions effortlessly.

Impact & Results

Since launching the new website, LA Opera has experienced increased engagement rates, decreased bounce rates, and higher ticket sales. SeatMe’s 3D select-your-own-seat functionality has played a pivotal role in helping customers make more informed purchasing decisions, leading to greater satisfaction and stronger audience retention.

About LA Opera
Founded in 1986, LA Opera is one of the most prestigious opera companies in the United States, known for its commitment to artistic excellence and innovation. Through world-class productions and educational initiatives, LA Opera brings the power of opera to audiences across Los Angeles and beyond.

About iMedia
iMedia is a full-service digital agency specializing in creating results driven digital brand experiences. With extensive experience in performing arts organizations, iMedia's Arts and Cultural Organization solutions encompass all the digital features needed to build a unified patron experience and powerful ticketing website.

To explore the redesigned LA Opera website and experience SeatMe in action, visit www.laopera.org. For more information about iMedia and its solutions, visit www.imediainc.com.

Media Contact:

Jessica Ramirez jramirez@imediainc.com