Barcelona, October 15 - iMedia and 3D Digital Venue (3DDV) reaffirm their long-standing partnership to improve how patrons discover, visualize and purchase tickets. By integrating 3DDV’s 3D visuals into iMedia’s immersive seating solution, the two companies deliver a more transparent and engaging buying experience for audiences.
At the center of this partnership is SeatMe, a 3d virtual seat selection application powered by 3DDV’s 3D visuals. SeatMe makes the buying process easier by letting patrons virtually explore their selected seats in 3D and see their view before purchase. SeatMe is currently available to all performing arts organizations within the Tessitura network, making it the first 3D immersive select-your-own-seat application built specifically for that platform.
Through this collaboration, SeatMe provides audiences with a realistic “in-venue” experience before they even arrive, reducing the frustration that 40% of patrons report with online seat selection. Patrons can explore every angle of the performance space, taking into account legroom, proximity to exits, visual obstructions, and accessibility features. This interactive experience not only builds confidence in seat selection but also drives stronger digital adoption and reduces customer inquiries.
“Our partnership with iMedia is built on a shared vision to make ticketing more intuitive and engaging. With SeatMe, venues can offer patrons the ability to experience the venue in immersive 3D before they buy, which increases trust and drives stronger ticket sales. It’s a solution that serves both the box office and the fan, and we’re proud to see the impact it’s having across the industry,” said Steve Stonehouse, Head of US Markets at 3D Digital Venue.
For venues, the integration delivers clear operational and revenue benefits. By combining Tessitura and TNEW seamlessly with the detailed 3D visuals from 3D Digital Venue, SeatMe streamlines the seat selection process, reduces errors, and creates new opportunities for upselling and cross-selling. Together, iMedia and 3D Digital Venue are redefining immersive seating—enhancing patron satisfaction while delivering measurable results for performing arts organizations.
The Chicago Symphony Orchestra recently introduced SeatMe to enhance its online ticketing experience. Patrons can now explore the venue in immersive 3D, evaluating sightlines, legroom, and accessibility before making a purchase. Since launch, 30% of all CSO ticket buyers have interacted with the 3D seat views, highlighting the strong engagement and confidence SeatMe brings to the ticket selection process.
“Our partnership with 3D Digital Venue enables SeatMe to transform the ticket-buying experience for Tessitura and TNEW organizations. Patrons gain confidence through realistic 3D seat views and intuitive selection, while venues benefit from seamless integrations, higher revenue, fewer empty seats, and reduced customer inquiries. Together, we’re creating an enhanced, more engaging buying experience that delivers real results for both audiences and performing arts organizations,” commented Brian McGovern, Partner, iMedia.
About iMedia
iMedia is a full-service digital agency with nearly 20 years of experience supporting arts and culture organizations. Specializing in digital strategy, UX and creative design, CMS development and optimization, iMedia helps institutions build connected, accessible and impactful digital experiences. Their purpose-built tools, including the immersive SeatMe platform and a Tessitura-integrated AI chatbot, are designed to enhance the patron journey and drive results. iMedia partners with performing arts centers, museums and nonprofit venues across North America and beyond. For more information, visit www.imediainc.com.
About 3D Digital Venue
3D Digital Venue (3DDV), powered by Mobile Media Content, is a technology visualization platform providing venue mapping and analysis tools for any live event space (e.g., stadiums, arenas, theaters, etc.). Leveraging exclusive gaming engine technology, 3DDV delivers a mobile-first, 360-degree panoramic experience from any seat or location within a venue. Founded in 2012 and headquartered in Barcelona, Spain, 3DDV's 85 employees serve industry-leading clients across 18 countries and 62 different ticketing platforms. Its cutting-edge solutions have been implemented in iconic venues such as Crypto.com Arena in Los Angeles, Wembley Stadium in London, and Stadio Olimpico in Rome, enhancing fan satisfaction, boosting ticket sales conversion, and providing VIP clients with personalized viewing experiences. For more information, visit www.3digitalvenue.com .