September 23, 2025 – Igniter, a premier provider of event ticketing solutions, is thrilled to announce its partnership with The Curling Group, the innovative sports venture dedicated to revolutionizing the sport of curling. This collaboration designates Igniter as the preferred ticketing partner for key events across The Curling Group’s properties:
- The Grand Slam of Curling: An elite series of men’s and women’s curling events, the Grand Slam showcases the world’s best teams in high-stakes competition. Tickets are now available for the September 2025 AMJ Masters in London, Ontario, the October 2025 Co-op Tour Challenge in Nisku, Alberta, and the January 2026 Players’ Championship in Steinbach, Manitoba.
- Rock League: Set to take the ice in April 2026, Rock League is poised to become the world’s first professional curling league. This groundbreaking league will feature six mixed gender global franchises, bringing a new level of competition, innovation, and fan engagement to curling.
Beyond ticketing, this partnership signifies a shared commitment to expanding curling’s audience and deepening fan engagement. Igniter will work with The Curling Group on a variety of marketing initiatives, including social media cross-promotion and digital advertising campaigns, designed to bring the excitement of curling to an even broader segment of sports enthusiasts.
“Our partnership with The Curling Group goes beyond simply selling tickets,” says Daniel Giroux, Partner at Igniter. “It's about collaborating to create an exceptional and cost-effective experience for every single fan who attends TCG’s events. We're excited to be a part of bringing the thrilling world of curling to more people all over the world.”
Adds Derek Ladd, Partner at Igniter, “We're genuinely eager to bring our ticketing expertise to these incredible events alongside the passionate and dedicated people at The Curling Group. This venture is all about making these events as accessible as possible for current fans, while also inspiring a new generation to discover the excitement of curling.”
“The Grand Slam of Curling has a long history of working with Igniter to deliver reliable, fan friendly systems that make the user experience seamless,” said Mike Cotton, Co-Founder and Chief Revenue Officer of The Curling Group. “As we continue this partnership, we’re putting fans f irst and equipping ourselves with the tools to ensure our growing audience can access and enjoy our events with ease.”
ABOUT THE CURLING GROUP
The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. In April 2026, The Curling Group will launch Rock League, curling’s first-ever global professional league.
Media Contact: Jennifer Cram, jennifercram@thecurlinggroup.com
ABOUT IGNITER
Igniter is a premier provider of ticketing solutions, offering unmatched product depth and hands on expertise for sports, entertainment, live events, and venues. Backed by proven technology, the company takes a creative, specialized approach to every partnership. This strategy helps organizations expand their reach, drive ticket sales across multiple channels, reduce costs, and enhance fan engagement.
Media Contact: Thommy Hutson, thommy@ignitertickets.com | 800.403.5508 ext. 114