Technology / 05.25.22
Hulu to Serve as Official Streaming Service of Bonnaroo, Lollapalooza & Austin City Limits
Pollstar (05/18/22) King, Ariel
Hulu is expanding its partnership with Live Nation and C3 Presents by serving as the official streaming platform for the Bonnaroo, Lollapalooza and Austin City Limits music events throughout this year and next. Select performances will be streamed throughout each day of the festivals, with two streaming channels being made available for performances taking place Friday through Sunday of each event; one streaming channel will be available on Thursday of each event at Bonnaroo and Lollapalooza. "Each event is unique, but all three bring people together for incredible music, artistry and experiences, which we are fortunate to be able to share with Hulu subscribers," stated Hulu President Joe Early. C3 Presents' Charlie Walker emphasized record demand for live music and digitalization of the live experience, adding that through the expansion, "even more fans will be able to tune into each of these incredible festival experiences in real-time and enjoy live performances from their favorite artists with the fans on-site."
Read the full story on Pollstar.
Tags: Technology , Hulu , Bonnaroo , Lollapalooza , Austin City Limits