Forbes (08/30/21) Negron, George

Timilon Corporation's George Negron says the entertainment industry needs a universal air quality solution to manage coronavirus variants and restriction easing as the sector emerges from the COVID-19 pandemic. "While diversified business models have incorporated ventures like live stream entertainment events, new media involvement, drive-in concerts and social media brand development, these solutions are limited in their ability to make up all the absent earnings from live concerts and touring," he remarks. Of critical importance is monitoring air quality at every stage of the operation, beginning with tour buses and continuing through lodging destinations, dressing rooms and rehearsal spaces, which Negron says "offers a level of protection that adds to masks and vaccines." Managers should start their consideration of air quality solutions by first assembling a foundation of air quality knowledge, after which actionable items can be factored in. "Changes should be aimed at creating more protection for the performers, crew members and internal personnel that facilitate live events," Negron explained. "Paired with existing safety requirements and PPE expenditures, these changes can give more confidence to managing leaders of the entertainment industry that they are being as thoughtful as possible with their risk-management strategies for in-person return." Outlays are necessary upfront, but Negron says the costs can be offset by avoiding projected revenue losses that would ensue from lacking proactive safeguards.

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