As a trusted provider of technology solutions for live events, Leap Event Technology is doubling down on what event organizers care about most: real results. As the demand for more advanced data increases in the events industry, Leap has announced a major expansion of its marketing services to integrate more marketing and analytics capabilities under the direction of a newly assembled leadership team. This isn’t just a “nice to have” in today’s world. It’s about putting data into action so your events achieve measurable increases in ticket sales, richer fan engagement, and greater return on marketing spend.
“Clients don’t need more dashboards, they need outcomes,” said Michael Marty, President of Leap Event Technology. “By expanding our marketing and analytics capabilities, we’re furthering our commitment to elevating our clients’ experiences by putting data into action and delivering measurable results. This is about helping them sell more tickets, reach more fans, and maximize every channel. And unlike others in the industry, we’re doing it transparently so our clients understand their fans more and spend less on inefficient and ‘black box’ marketing channels.”
With Leap, you gain more than just tools; you gain a full-service team to help you turn first-time visitors into loyal ticket buyers. Plus, as reflected in Leap’s core value of winning together, all marketing initiatives are aligned with your success under our ticket-sale percentage partnership model. The result? When you win, Leap wins.
An Expert Team to Grow With You
Behind every strong program is a strong leadership team. That’s why Leap has recently partnered with three industry experts to lead the charge of this expanded marketing solution that is empowering our clients to achieve greater results. They each bring decades of marketing experience as well as live and breathe events. Let’s introduce you to each of them:
Mike Barbeau – SVP, Strategy in Marketing Solutions
With 25 years working with iconic brands and major franchises like Adobe, the NBA, and Coachella, Mike knows how to connect ideas, audiences, and platforms to bring results. Whether it’s brand storytelling, influencer strategies, or digital media, he builds smart, strong, and seamless marketing solutions that push events to achieve more than they initially thought was possible.
Joe Hix – SVP, Innovation in Marketing Solutions
Joe brings over two decades of experience converting big ideas into real-world growth. From major sports like the Dallas Cowboys to entertainment brands like Live Nation, he combines the latest in marketing, technology, and strategy to boost fan engagement and event performance worldwide.
Erik Hostetler – SVP, Creative in Marketing Solutions
Erik brings a bold creative vision honed over 25 years leading teams and shaping powerhouse brands like Nike, Delta, and Coca-Cola. He creates content that inspires fans to take action, scales production to match your momentum, as well as makes sure every asset stays true to your brand and built for results.
Why an All-in-One Ticketing & Marketing Solution Benefits You More
With Leap’s suite of solutions, you don’t have to piece together multiple vendors and data from different tools. Rather than separately manage a ticketing platform and a marketing agency, you can do it all under one roof. From ticketing and merchant services to marketing, CRM, and analytics, Leap does it all. That unified approach means faster execution, cleaner data, and a dedicated team you can rely on for all your event needs.
More Than a Ticketing Platform: A Built-In Marketing Engine & Trusted Partner
While some ticketing platforms gather the essential data, they leave you to your own devices on how to strategically leverage it. It doesn’t matter which of our event technology solutions you use; Leap’s marketing and analytics services take a personalized approach that provides expert consulting and executes your campaigns. This includes (but is not limited to) email campaigns, digital advertising, social media, CRM optimization, and automated marketing tasks.
Combined with Leap’s professional ticketing system, this means your ticket sales are supported by a full marketing engine firing on all cylinders – not just a few marketing tools attached to your ticketing page. You gain smart audience targeting based on your own ticketing data and scalable ad campaigns that convert ticket buyers. We save your team time with content creation and campaign execution services. Plus, we offer you transparent performance reports with dashboards that show you exactly what’s working, where to double down, and what to adjust.
Why Leap’s Approach Gives You a Competitive Advantage
In a market crowded with ticketing providers and marketing tools, many platforms operate as isolated services – ticketing here, marketing over there, payment processing somewhere else. Inevitably, that fragmentation leads to inefficiencies, data siloes, manual work, and missed opportunities.
By contrast, Leap takes a different approach – with a comprehensive system designed to work together. That means your ticketing, payments, marketing, ads, CRM, and analytics all speak to each other. The result? Smoother operations, cleaner data, better fan experiences, and ultimately stronger growth overall for your events.
This article was sponsored by Leap Event Technology.