Pollstar (08/29/24) Gottfried, Gideon
Adele's concert series in Germany is being hailed as an artistic and engineering marvel — one that could potentially redefine what's possible in live entertainment. The temporary pop-up venue is able to hold 80,000, and Adele played ten concerts across five weekends in Munich for her fans, many of whom had been waiting eight years to see her return to mainland Europe. The article's author concedes that it is not easy to describe what Live Nation GSA Chief Executive Marek Lieberberg and Leutgeb Entertainment CEO Klaus Leutgeb have created in the Bavarian capital. In short, it is a bespoke, stadium-capacity amphitheater that is embedded in a festival-sized adventure park tailored for a singular artist. Now that Adele’s residency in Munich has ended, the entire structure will be taken down leaving behind nothing but a huge empty space. The concert arena is indeed surrounded by Adele World — a festival/adventure park featuring food and beverage offerings, merchandise stands, a Ferris wheel, and a carousel. Due to a complete absence of branding, there's only one prominent name written anywhere, and that is Adele's.
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