Marketing / 10.10.19

How 2,000 Points of Data Per Second Will Create New Opportunities for the NHL

Access Staff

Forbes (10/01/19) Knox, Dave

New National Hockey League Chief Marketing Officer Heidi Browning explains how digital technology will transform the fan experience. "Sports betting ... allows us the opportunity to test the value of our data, how and when we take that data to market," she notes. "Through our player puck tracking, we can capture up to 2,000 data points per second. And with that we are able to look at the amount of puck time a player has, the speed of the puck, and a lot of other information." Brown said both the fan and sports betting experiences can be enhanced, by channeling this information instantly into broadcast feeds, leaderboards and coaching apps. Data also offers an opportunity to refine the at-home and in-stadium fan experiences, with Brown citing "engaging with social media while you are engaging with the sport, whether it's live and or watching it on broadcast is a huge part, including that in the conversation." She said she is especially excited with a wealth of startups focused on fan and sponsor engagement of via interactivity, either through social channels or mobile applications. Of particular interest is using data about specific ticket holders to augment the experience, which Brown thinks "could unlock a whole bunch of opportunities to work with leagues all over the world."

Read the full article on Forbes. 

Tags: News