Revenue / 08.10.22
Hollywood Bowl Carved a Canyon Niche
VenuesNow (08/08/22) Zoltak, James
The Hollywood Bowl in Los Angeles is an iconic venue, showcased as the largest natural amphitheater in the world, whose operators are committed to the motto, "music for everyone." "Our seasons are eclectic every year, and we have this amazing bus program that we run which has between 30% and 40% ridership on any one concert and we make that opportunity to use the buses as affordable as possible," says General Manager Laura Connelly. "We still have $1 seats Tuesdays, Wednesdays, Thursdays and we are proud of the fact that we are able to still offer that. Can you imagine going to see a show for a dollar? It’s crazy.” Connelly says the Bowl hosts more than 100 shows a year, with most performances concentrated in the summertime, six nights a week. With the Bowl's shell upgraded to include a ramp and loading dock, promoter Bill Silva says the types and number of productions that could stage shows at the facility have expanded. Live Nation Senior Vice President for Los Angeles Booking Brian Smith notes that most rock and pop shows booked at the Bowl this year have sold out or nearly sold out. "It's a marquee venue, for sure, and one of the nice elements is, we can typically illustrate that an artist can sell more tickets at the Bowl than other places just because it's still a more limited offering than other venues," Silva says.
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