Marketing / 10.05.22
Green Operations and Advanced Leadership to Provide Venues with Sustainable Tools
Environment + Energy Leader (10/03/22)
Organizations have united under the banner of the Green Operations & Advanced Leadership (GOAL) program to help sports and entertainment venues implement more sustainable operations. Oak View Group, the Atlanta Hawks & State Farm Arena, Fenway Sports Group and Jason F. McLennan are launching the program, which seeks to provide venues with a roadmap, tracking tools, resources and access to operators, vendors and sponsors focused on sustainability. Driving the GOAL membership portal will be customized software developed in partnership with Amazon Web Services. Participating venues will be able to track their performance against scientifically supported standards in environmental and social categories including energy and water use, greenhouse gas emissions, waste management, indoor air quality and health and well-being. The GOAL Standard will also offer opportunities to build a tailored roadmap toward venue-specific values and locally relevant requirements. Member venues will also be able to track their progress against comparable venues, factoring in variables like geography, venue type and size, tenants and building age.
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