Leadership / 07.18.19

Google Bans Paid Advertisements From Ticket Reseller Viagogo

Access Staff

Billboard (07/17/19) Mims, Taylor

Google has suspended Viagogo as an advertiser, after claims touts resell tickets at inflated prices on the site. The Competition and Market Authority (CMA) is taking the ticketing website to court, alleging it has not done enough to change its business practices. Google says it is "working with the CMA". In a statement on Wednesday, Google said: "When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust. This is why we have strict policies and take necessary action when we find an advertiser in breach." In response, Viagogo said: "We were extremely surprised to learn of Google's concerns today. We are confident that there has been no breach of Google's policies and look forward to working with them to resolve this as quickly as possible." The CMA initially launched legal action against Viagogo in August last year, over concerns it was breaking consumer-protection law.

Read the full article on Billboard. 

Tags: Reselling , News