Revenue / 08.16.23
Goodbye, Farewell and Amen: Taylor Swift's 'Eras' Wraps Triumphant U.S. Leg
Pollstar (08/09/23) Lind, J.R.
Taylor Swift concluded the U.S. leg of her "Eras" tour on Aug. 9, marking the tour's 53rd show, for a cumulative gross of about $689 million, according to Pollstar's estimates. The international leg of her tour across Latin America, Europe, Asia and Australia will almost certainly lead to grosses in excess of $1 billion. Earnings could approach $1.5 billion by the time Swift returns to North America in the fall of 2024. The "Eras" tour is the kind of event that everyone, even those who are not fans of Swift or of her music, is familiar with, given that its scope and psychological, political and economic impact have been impossible to ignore.
Read the full story from Pollstar.
Tags: Revenue , Taylor Swift