Gilbertsville, PA (August 6, 2025) ̶ Gateway Ticketing Systems®, a global authority in ticketing, admission control, and guest experience technology, is proud to announce that Milwaukee County Zoo has formally selected its Galaxy® product suite to lead a transformational upgrade in zoo operations and guest engagement.
Located in Milwaukee, Wisconsin, and attracting over 1.3 million visitors annually, the Milwaukee County Zoo is widely recognized for its exceptional habitats, spanning nearly 200 acres and home to more than 2,220 animals representing over 340 species. Seeking a partner with industry expertise and proven innovation, the Zoo selected Gateway to deliver a mobile-first, integrated solution that enhances operational efficiency while elevating every touchpoint of the guest journey.
“We are proud to partner with the Milwaukee County Zoo as they embark on this dynamic new chapter,” stated Michael Andre, President and CEO of Gateway Ticketing Systems. “Our shared mission is to enhance operations and deliver a seamless, engaging experience for every visitor. We are committed to leveraging our decades of innovation, exceptional customer service, and strategic insights to support this vital institution.”
The implementation will showcase a robust online booking platform complemented by stationary and mobile Galaxy® point-of-sale systems. It will incorporate advanced admission control and enhance the redesigned front entrance. Furthermore, the Galaxy platform will seamlessly integrate with the Zoological Society of Milwaukee, ensuring real-time data access through operational reporting and fully supporting GiveX gift cards.
”Gateway is a point-of-sale leader in the zoo and aquarium industry and their capabilities stood out to us in our research,” Milwaukee County Zoo Deputy Director Vera Westphal said. “We are looking forward to providing a more seamless experience for our guests and excited to work with the Gateway team.”
Gateway's flexible eCommerce platform, along with its intuitive user tools and mobile-first approach, will help the Zoo enhance the guest experience by minimizing friction. This modern suite of solutions will empower the Zoo's team to manage operations more efficiently and enhance the overall visitor experience. Additionally, it enables agile, data-driven decision-making.
With a long-standing reputation for pioneering technology in the attractions space and a global client base of over 500 venues, Gateway remains committed to advancing the industry through continuous investment in research, development, and customer success.
Gateway employs over 150 employees, including software developers, technical experts, IT specialists, project managers, customer service representatives, and other professionals across the United States, the United Kingdom, and Canada. For more information on Gateway Ticketing Systems, Inc. and its products, visit Gatewayticketing.com.
.
About Gateway Ticketing Systems®, Inc.
Gateway Ticketing Systems, Inc. has been the world leader in ticketing and guest experience solutions for the attractions industry for over 35 years. Their robust Galaxy® solution integrates ticketing, admission control, resource management, group sales, online ticketing sales, retail, food and beverage, membership/pass/donor management, plus reporting and CRM. Gateway also provides strategic consultation, service, and support for attractions throughout North America and worldwide. Gateway serves the global community from its headquarters in Gilbertsville, Pennsylvania, and offices in Calgary, Canada, and central London, as well as through partner resellers worldwide. To learn more about Gateway Ticketing Systems, please visit www.gatewayticketing.com. Galaxy®, Gateway Ticketing Systems®, eGalaxy™, Galaxy Connect™, Galaxy {Connect}™, and RevGen™ each are trademarks or registered trademarks of Gateway Ticketing Systems, Inc. in the U.S. and/or other countries.
About the Milwaukee County Zoo
The Milwaukee County Zoo (MCZ) is on a mission to inspire people to conserve wildlife and wild places. Founded in 1892 as a miniature mammal and bird display in Milwaukee’s Washington Park it moved to its current location in 1958. MCZ sits on 190-acres and is home to more than 2,200 mammals, birds, fish, amphibians and reptiles with over 340 species represented. On average, more than 1.13 million guests visit the Zoo annually. Since 1976, the MCZ has continued to hold accreditation in the Association of Zoos and Aquariums, a distinction that recognizes an institution maintains the world’s most rigorous standards of animal care. To learn more visit www.milwaukeezoo.org.