Marketing / 09.12.23
Fedex Field Repairs Extend to Fan Relationships
VenuesNow (09/07/23) Muret, Don
The new owners of the Washington Commanders are installing upgrades to Fedex Field in an attempt to fix both the stadium and the team's relationship with fans. Officials with the team announced they have invested $40 million to deploy new videoboards and a new sound system, repair the seating bowl and concourses, and overhaul premium spaces as three themed group suites for the 2023 season. The push to regain favor with the Commanders' fan base appears to be paying off: the regular season home opener against Arizona was sold out for the first time in several years, while 50 suites have come back online with new buyers in early September as demand for premium seat products resurges, according to Trista Langdon, the Commanders' senior vice president of operations and guest experience. “We're using the term renovation, but some of it was the basics of cleaning up and bringing things back structurally sound; making people feel valued so when they come to their seats, they're clean and not broken,” she explained. “We want everyone to have a great experience and flush out some of the negativity we were hearing about FedEx Field.” Such efforts strive to remedy the fallout and bad blood attributed to neglect under former owner Dan Snyder. The Commanders are also committed to upgrading food service with concessionaire Levy, with a dozen new food vendors and brands in place for the 2023 season at Fedex Field, especially local flavors. Langdon said the team will partner with architects for more extensive stadium renovations next year.
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Tags: Marketing , Football