Industry Press / 02.21.18
Experience Redefines Student Ticketing With All Mobile Platform
ATLANTA, Feb. 21, 2018 /PRNewswire/ -- Experience (expapp.com) announced today that its mobile ticketing platform has redefined student ticketing at multiple NCAA schools by allowing students to use their mobile device to scan into games, thus eliminating the hassle of using their student ID as a ticket, printing a paper ticket, or waiting in line at the box office. Experience's 100 percent mobile option for students simplifies traditional student ticketing by combining text message reminders about game day with an easy-to-use interface that can be integrated into a school's existing mobile app. Just this past football season, more than 51,000 unique students accessed mobile tickets with an additional 9,500 student guest tickets sold.
Experience's all-mobile student ticketing adds the opportunity for schools to increase an existing revenue stream by enabling students to purchase guest tickets in just three taps from their phone. Schools can also capture valuable, actionable data for future marketing efforts to these same friends and family attending with a guest ticket.
The University of North Texas, in fact, recognized an increase in sales of more than 24 percent for student guest tickets, as well as an overall increase of five percent in the number of students scanning into games.
University of South Florida's Andrew T. Goodrich, Senior Associate Director of Athletics and External Relations also noted, "Our students asked for an easy to use mobile ticket and the Experience platform truly delivered. We had a 21 percent year-over-year increase in student attendance at football games, and I believe the ease of use on our mobile ticketing website, USFStudentTix.com, combined with the timely text messaging service, played a major role in our growth."
Georgia State University's Senior Associate Athletics Director for External Affairs, Brian Kelly articulated, "In addition to the tremendous technology platform provided by Experience, they also helped us develop the solution specifically for our student population and provided ongoing support all the way through the implementation process. What we've been able to learn about our students and their preferences is letting us better serve them now and in the future, which is invaluable to Georgia State."
Blair Zackon, Associate Athletic Director for External Relations from Florida Atlantic University pointed out, "From a cross-functional standpoint, the simplicity of the mobile student ticketing platform allowed our marketing team the opportunity to be very targeted and creative with our digital and social media outreach. We were also able to enhance our on-campus communication efforts, creating a real-time dialogue with our students, the likes of which we had not previously enjoyed."
Student ticketing features include:
- Text message reminders: the week of gameday, students receive an automated reminder via SMS to access or claim their tickets
- Three-tap guest ticket sales: students can purchase guest tickets in just three taps on their phone, without needing to wait in line at the box office
- Simple transfers: students who cannot attend the game are able to transfer their tickets to other students with a few taps directly from their mobile ticket
- Seamless ticketing integration: Experience has the ability to work with a variety of ticketing companies to make the process easier and more efficient for the box office
Junior Gaspard, Experience President and CEO noted, "Our mobile technology has redefined the way schools think about their student ticketing programs by turning a once cumbersome process into a simple, streamlined, all-mobile platform. We live in an always-connected world and results show students are utilizing the new platform with ease. In fact, at USF alone, more than 13,000 students gained access to games this season with mobile ticketing. Additionally, our school partners are able to communicate to students via text message, making the platform even more contextualized and relevant, with more new features on the horizon."
Experience's mobile technology provides flexible ticketing solutions for all audiences including current students, recent graduates, and loyal season ticket members. For more information about Experience's Mobile Student Ticketing, visit expapp.com/student.
Experience's mobile commerce, flexible ticket sales, and data solutions empower sports and entertainment leaders to generate new revenue streams, sell more tickets, and make smarter decisions. Partnering with over 350 global properties, Experience is a two-time Sports Business Award winner for Best in Sports Technology (2014), and Best in Mobile Fan Experience (2016). Experience is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. For more information, please visit expapp.com.