Pollstar (11/08/18) Rendon, Francisco
Eventbrite on Nov. 8 announced the launch of Eventbrite Music in Australia and North America, and verified the retirement of the Ticketfly platform next year. Eventbrite Music blends the functionality of the Eventbrite, Ticketfly and ticketscript platforms, and is geared for independent live venues, promoters and festivals. The solution features augmented marketing and distribution capabilities, better checkout, an emphasis on mobile technology and Eventbrite's support and development team. "Over the years the core needs of a concert promoter haven't changed: they need to reduce friction in their day-to-day operations, promote profitable shows, sometimes hundreds of them a year, and deliver a great experience for artists and fans," said Eventbrite's Andrew Dreskin. "The amount of thought and work we've put into addressing these needs has been a herculean effort. I've been doing this a long time and I can say with conviction that Eventbrite Music is the best piece of ticketing software that I've ever worked on. We're excited to put this solution into the hands of independent promoters around the world and help to continue to fuel a thriving independent music ecosystem." An Eventbrite representative added that the migration of Ticketfly clients to Eventbrite Music will be conducted in a thoughtful manner.
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