IQ Magazine (09/05/24)

Maria Bertelli, ASM Global's senior vice president of business development, Europe, discusses her efforts to strengthen the company’s market-leading presence in the United Kingdom and continental Europe. In just two years with the world’s largest venue management and services company, she has played a key role in forging entry into such new markets such as Finland and Portugal, as well as cementing ASM’s presence in the U.K. via contract wins at City Hall Sheffield and the Utilita Arena. Bertelli touts the major role venues and live events play in the world economy. She states, "With the shift to digital and more people working from home, online retail, and leisure, this has led to challenging times for many city centers. This has given venues a huge opportunity to be at the heart of city center activity, driving footfall and regeneration." To this end, ASM Global has embarked upon the U.K.'s largest venue redevelopment at AO Arena in Manchester with a £60 million investment.

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