Leadership / 10.26.22
Election Season Is Here: Music Partnerships Increase Voter Turnout
Pollstar (10/18/22) King, Ariel
Election organizations like #iVoted, When We All Vote and HeadCount have been partnering with artists to try and inspire younger audiences to vote in the upcoming midterms. #iVoted Festival has teamed with Live Nation, AEG and over 400 artists to donate tickets to shows for voters, while Vote Early Day has seen numerous partnerships with music organizations to encourage voting. "We've worked with many different organizations that have incredible connections with performers, entertainers and influencers to make sure we're meeting partners where they are," says Vote Early Day Project Manager Bryce Bennett. "That has always been the goal of Vote Early Day — to make sure that it's not just the people who are political junkies who are always going to get a million reminders to vote between now and election day." The #iVoted Early Sweepstakes has already topped 500 submissions since Sept. 26 from fans who have voted early in the midterms. "I like to think that every election presents an important opportunity for every American to have their say about how they're going to be represented," Bennett says. "Just as much as last year's election was an important way for us to decide who will be the leaders in each of our local communities who will govern our day-to-day lives, this is an important election that is going to decide what our nation is going to look like."
Read the full story on Pollstar.