Revenue / 08.17.22

Ed Sheeran Tour Breaks Ticket Sales Record in Denmark

Access Staff

Pollstar (08/09/22) Gottfried, Gideon

Ed Sheeran's four Denmark concerts on Aug. 3-6 broke the country's ticket sales record, reported promoter smash!bang!pow! Roughly 100,000 tickets for the performances at Copenhagen's new Øresundparken venue were sold within the first 100 minutes of going on sale in September, while the rest were bought up in two days. "A production of this scale has been in preparation for over a year and there's a big team behind going above and beyond to make this happen, both locally and in the artist team," said smash!bang!pow! promoter Xenia Grigat. Smash!bang!pow! is a subsidiary of FKP Scorpio, and CEO Folkert Koopmans praised the team for the Sheeran concert showing. "They've broken the Danish ticket record by far," he boasted. "In addition to that they executed the shows beyond everyone's expectations, getting great feedback from audience and press. The whole team should be very proud."

Read the full story on Pollstar. 

Tags: Revenue