Marketing / 04.16.18
Ebay's Ticket Retailer StubHub on Transforming Ireland's Ticketing Industry With Transparency
Original article published on The Independent (04/16/18) by Louise Kelly
StubHub's Aimee Campbell says the Irish ticketing industry's operating model is due for a revamp to promote better transparency and security for consumers. "No matter what legislation is put into place, if supply is low and demand is high, there's always going to be a market for re-selling tickets," she contends. The eBay subsidiary's online ticket exchange platform is for both buyers and sellers, but Campbell says the current blanket general deployment is basically a marketing tool with little convenience for consumers. "Some of these tickets also are going on sale way further in advance than they used to," she notes. "People don't live as they did 30 years ago where you might have been more scheduled and gone to three concerts a year." Campbell cites StubHub's free Fan Protect Guarantee service as an incentive, offering technological solutions to ensure the security of customer transactions. "If there is any issue with your [online] order, we step in and will replace those tickets for you or we will give you your full money back," she says. To address a dearth of market transparency, Campbell says rights holders must clarify exactly how many tickets are sold to whom prior to their general availability, so the general public will know what their chances of scoring a seat really are.
Read the full story on the The Independent website.
Tags: Reselling , News , Digital Marketing , StubHub , Secondary Ticketing