Leadership / 05.16.19
Dodgers Hope to Bolster Bottom Line by Cutting Out Ticket Brokers
Los Angeles Times (05/10/19) Shaikin, Bill
The Los Angeles Dodgers and other major league teams have made moves to ditch ticket brokers in an attempt to bolster revenues. The Dodgers' actions were prompted when they noticed that the resale price of World Series tickets often topped face value by hundreds of dollars, which meant brokers, rather than the team, pocketed millions. Brokers subsequently sued the Dodgers, alleging the team had about 35,000 season-ticket holders, with brokers constituting more than 50 percent. California Association of Ticket Agencies President Curtis Autenrieth claimed a Dodgers ticketing executive told him approximately 10,000 season tickets were held by fans, while brokers controlled the rest. In dropping the brokers, the Dodgers entered into a deal with Eventellect, which works with major baseball-, basketball-, hockey-, football-, and soccer-league teams. The Dodgers and Eventellect collaborate to find the best price for tickets on the resale market. By discarding brokers, teams can basically set up a minimum price for tickets.
Read the full article in the Los Angeles Times.
Tags: Sports , Reselling , News , Secondary Ticketing