Digonex, the leading provider of dynamic pricing solutions in the attractions and performing arts industries, has named Anna Wessely as its first chief technology officer.

Wessely comes to Digonex following an 18-year tenure at Tessitura Network, the leading ticketing, fundraising, CRM platform serving the performing arts and cultural attractions sectors.  She was the eighth employee hired by Tessitura and during her career held a variety of technology leadership roles, eventually serving as vice president of hosting services in the process of helping Tessitura grow from a small start-up to a global software company.

Digonex is the leading provider of customized and automated dynamic pricing solutions for live entertainment organizations and attractions & tour operators.  The company’s solutions utilize leading-edge econometric science that allows clients to optimize their revenues while expanding their addressable market, enhancing community accessibility and realizing greater operational efficiencies.

“We are very excited to welcome Anna to the Digonex leadership team,” said Greg Loewen, president and chief executive officer of Digonex.  “With her experience, leadership and industry knowledge she will make a huge contribution to Digonex as we implement the next phase of our growth strategy.”

“I am thrilled to be part of the Digonex team. The balance of my career has been spent in the technology industry for performing arts, live events, and attractions, and I look forward to continuing that tradition by providing ‘best of breed’ pricing solutions to Digonex’s current and future customers.”

Wessely began her new role on February 2.