Pollstar (06/28/23) King, Ariel
DICE's newly announced in-app Groups feature lets friends buy tickets together to ease the headache of planning to see a show with a large group. Fans are given the option to create a Group from their profile or when saving an event. An invite link will invite friends to join, and Group members can vote on what events they wish to attend. Updates will inform fans when other members have purchased tickets, and options to buy tickets individually or for the group are offered. The feature is designed to encourage fans to find and attend more shows together. “Seeing my favorite musicians and DJs play is taken to a whole other level when the experience is shared with friends, so I'm excited that Groups is out in the world to help people lock in their plans with a lot less hassle,” stated DICE Senior Product Manager Sabrina Cohan. “The feature has so much potential and it'll continue to evolve.”
Read the full story from Pollstar.