Marketing / 07.20.22

Declaration of Independents

Access Staff

VenuesNow (07/14/22) Pearl, Wendy

The Live Music Society (LMS) has launched American Road Trip, a cross-country, virtual celebration of independent music venues that will coincide with Independent Venue Week. LMS Executive Director Cat Henry explained that the event "is an opportunity to highlight not only the cultural value of indie venues but also the role they play in their local economy and communities." The monthly video series started with a look at the bands, fans and professional staff managing the live experience at Volcanic Theatre Pub in Bend, Oregon, which received a Small Music Venue grant from LMS. The series is broadcast on the LMS YouTube channel and Instagram. "As it becomes more safe to do so, we want to encourage music fans who have yet to venture into a venue to take that step," Henry said. "American Road Trip is intended to celebrate and promote the experience of live music in these listening rooms and small clubs that have an intimacy unrivaled by any other platform." Two years ago, LMS initiated relief efforts with the first phase of grants to 20 small music venues. The nonprofit is dedicated to giving $2 million in grants from $10,000 to $50,000 in the first two years of operation.

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Tags: Marketing