Fort Worth Star-Telegram (04/03/19) Stevenson, Stefan

The Dallas Cowboys have notified season-ticket holders that they will use variable ticket pricing this year, which means reduced ticket prices for preseason games, but costlier regular-season tickets. The best seats at AT&T Stadium are now priced at $410 for regular-season games, versus $210 for the same seats for preseason games. Two season tickets in the best sections at the stadium will cost $7,400, parking excluded. Regular-season games are at least twice the price of preseason games at every price point, including the least expensive seats at AT&T Stadium, which are $85 for the regular season and $35 for preseason. "We are always evaluating feedback from our season ticket-holders and adjusting policies based on that feedback," the team notes. "Historically, all tickets were priced the same for each home game, including both preseason games. Beginning with the 2019 season, this variable ticket pricing will result in a decreased price for preseason and a higher rate for regular season home games."

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