Technology / 05.25.22
CTS Eventim Partners With TikTok on German Festivals
Pollstar (05/23/22) Gottfried, Gideon
CTS Eventim and TikTok will team up on Germany's Rock am Ring and Deichbrand music festivals, respectively scheduled for early June and late July. The collaboration will include hashtag campaigns and official playlists, while six hours of live footage of the various performers will be available on TikTok directly from the stages. "We look forward to finally bringing together the latest digital innovations in the music industry from the past two years with outstanding festivals and concerts," said Eventim Live managing director Frithjof Pils. "By partnering with TikTok, we are adding a global community to the festival audience so that even more people can enjoy the return of live music. Our partnership with TikTok represents another milestone for Eventim Brand Connect, which is responsible for brand partnerships, media marketing and sponsorships at CTS Eventim. We aim to massively grow this business segment in the near future." TikTok head of music operations Michael Kummerle also enthused over the partnership, expressing excitement at "the opportunity to combine our strength in this area with great live experiences to bring music to life as never before on our platform. The all-round package of engaging live experiences, festival footage beyond the stage and bespoke content from artists provides the foundation for a new entertainment experience on TikTok."
Read the full story on Pollstar.
Tags: Technology , TikTok , Music Festivals