Pollstar (10/14/20) Gottfried, Gideon
Britain's Association of Independent Festivals (AIF) has published a COVID-19 guide, detailing "a flexible, pragmatic and realistic approach" to promotion. The document, to be updated monthly, reportedly "outlines planning considerations with the purpose of supporting festival organizers as well as relevant authorities and agencies in taking a bespoke risk assessment approach, where events are able to follow government guidance and regulations." Among the areas the guide covers are medical and welfare arrangements, crowd considerations, response plans, security, site adjustments and mitigation measures. "The intent of this guidance is to outline COVID-19 specific planning considerations that will allow for bespoke risk assessment approaches in liaison with relevant authorities and agencies," said AIF CEO Paul Reed. Association of Festival Organizers General Manager Steve Heap explained that the summer of 2021 gives added urgency to ensuring proper safety measures. "U.K. festivals are a world-leading industry and, with tools such as this in place, we are ready to re-emerge and stage COVID-safe and successful festivals in 2021," he said.
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