Revenue / 11.22.22
Could Taylor Swift's 'Eras Tour' Hit a Billion Dollars?
Pollstar (11/18/22) Gensler, Andy
Taylor Swift's "The Eras Tour" has the potential to score a record $1 billion in earnings, with 14 million fans reportedly waiting to purchase tickets to one of her 52 National Football League stadium performances. Her tour could easily exceed the $432 million all-time highest yearly gross of Ed Sheeran's "Divide Tour," while a presumed international leg of 30 or so dates could reach the $1 billion threshold, assuming they stay within the $12-$14 million range. However, demand for presale tickets amid an insufficient inventory overwhelmed Ticketmaster's processing system, which on Nov. 17 halted all sales.
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Tags: Revenue , tours