Technology / 07.27.22

Contactless Technology Changing the Face of Live Entertainment

Access Staff

MarketScale (07/22/22)

Lumen Technologies' Tod Caflisch reflected on contactless technology's implications for live entertainment at the recent 2022 Association of Luxury Suite Directors conference. "One of the interesting things is the silver lining of the pandemic has been kind of pushing the digital transformation for teams and venues with things like going digital ticketing entirely or contactless point of sale — those types of things," he noted. "Even to the point now where there's facial recognition being integrated into the point of sale at stadiums and arenas." The pandemic-driven adoption of contactless expectations has created a fan experience that is accessible via mobile devices, and U.S. venues are increasingly transitioning to cashless transactions. "One of the other neat elements that have a pretty big presence here at the conference is the new grab-and-go concession stand technology that's going into a lot of stadiums and arenas now," Caflisch said. "It's cashierless, using an app, checking in, grabbing what you want and leaving and then your credit card gets charged from the back end."

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Tags: Technology