Industry Press / 05.03.23
Connecting With New Fans: Ticketmaster and FEVO’s Next-Level Fan Engagement
Say hello to FEVO™, an innovative social e-commerce platform that simplifies group ticket purchases. Whether bringing FEVO capabilities into your fan experience through the Nexus Partner Program or finding new fans in new places through Distributed Commerce, this Ticketmaster partnership can help you reach new fans like never before.
In this article, we explore how clients like the Harlem Globetrotters, Cirque du Soleil and Nutcracker! Magical Christmas Ballet are leveraging this partnership to provide value to their fans:
Group Offers Were a Slam Dunk for the Globetrotters
The Harlem Globetrotters raised their game to new heights by partnering with the Nexus team and integrating their ticketing systems with the FEVO platform. By promoting and selling group ticket discounts, fans were able to purchase tickets together with ease.
The result? A slam dunk in their sales goals – scoring thousands of new tickets sold across multiple venues in just a few months! And by leveraging FEVO’s platform, the Globetrotters were able to create a fun and engaging ticket-buying experience that had their fans cheering for more.
- 1,200 tickets sold in the less than 3 months
- 77% of all transactions were mobile, demonstrating the ease of social shopping while on-the-move
Cirque du Soleil Reaches New Fans Through Costco Offers
As Costco’s technology partner for ticketing, FEVO and Distributed Commerce enable Ticketmaster clients to reach Costco members both online and directly in its warehouses. And it’s not just about reach – it’s also about targeting. Corteo by Cirque du Soleil teamed up with FEVO’s Costco program to offer exclusive ticket deals to Costco members. Shoppers could choose from various markets and performances while taking advantage of prices reserved for members.
Through this partnership, Cirque du Soleil can continue to find fans where they are and deliver a seamless purchase experience – online and offline.
Social Commerce Drove Success for Nutcracker! Magical Christmas Ballet
One of the FEVO’s most innovative features is social-sharing. Through the Nexus partnership, fans can easily purchase tickets as a group, split payments before checkout and share the event on their social networks to generate additional sales and attendance.
For a seasonal family event, Nutcracker! Magical Christmas Ballet, social sharing was an exciting opportunity. By leveraging FEVO’s social cart and friend group feature, Nutcracker! Magical Christmas Ballet gave friends and family across the United States a seamless way to purchase tickets together.
The result?
- 4,000+ tickets sold for the 2022 season
- +30% increase in tickets per order
“At its core, FEVO is about making it easy for fans to fulfill one of their most basic human desires: getting together with people they love for a shared, memorable experience. To achieve that, you need to make the mechanics of the group-buying process as foolproof as possible, and through our incredibly valuable collaboration and integration with Ticketmaster’s Nexus Partner and Distributed Commerce Programs, that’s exactly what we’re doing. Together, we’re able to offer a superior group ticketing experience to fans while driving higher ticket sales, engagement and customer satisfaction for our clients. We’ve achieved remarkable outcomes already and have no plans of slowing down. This collaboration will continue to shape the future of the fan experience.” Ari Daie, CEO and Founder, FEVO
FEVO’s partnership with Ticketmaster’s Nexus and Distributed Commerce programs unlocks new opportunities for clients to reach fans and enhance the group ticketing experience. Consult with your account team, and discover how FEVO can drive flexible solutions for you. Get in touch with us today!
About FEVO
FEVO is helping the biggest brands in the world reimagine online shopping. Our Social CheckoutTM makes it easy for fans to shop together on any ticketing website, restoring the vital human elements of in-person shopping without sacrificing the efficiency and convenience of e-commerce. Since launching in 2016, FEVO has become a dominant force in live events, helping 700+ blue-chip brands in sports, music and entertainment sell more than 15 million tickets to 4 million consumers. For more information, visit FEVO.com
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